Insomnia Labs, a visionary tech startup entering the Web3 space, partnered with The Enfinitve to establish a powerful online presence for their launch. We crafted dynamic social media posts to educate and excite the Web3 community, demystifying blockchain concepts and highlighting Insomnia Labs' innovation. Additionally, we designed impactful launch artifacts, including a launch video, landing page, and digital press kits, ensuring a seamless and engaging launch experience. Our work helped Insomnia Labs effectively communicate their vision, generating pre-launch interest and laying the groundwork for a successful entry into the Web3 ecosystem.